ABHI partners with Unilever Pakistan

Pakistan (Muhammad Yasir)

In a significant move towards empowering
employees financially, ABHI, an embedded finance platform, has
partnered with Unilever Pakistan, a global FMCG company with a
presence in 190 countries, to offer AbhiSalary – an Earned Wage Access
(EWA) solution. This collaboration aims to empower Unilever Pakistan’s
workforce by providing them with immediate access to a portion of
their earned wages.

At the core of this ground-breaking partnership is a shared commitment
to financial inclusion, a vision shared by both Unilever Pakistan and
ABHI. Unilever has been at the forefront of revolutionizing financial
empowerment in Pakistan. With its recent initiative, “fair living
wage” Unilever has already made significant strides in transforming
the economic landscape for employees. The partnership between Unilever
Pakistan and ABHI signifies a shared vision to financially empower

AbhiSalary – an Earned Wage Access (EWA) solution enables employees to
regularly meet their financial obligations by allowing them to access
their earned salary through the ABHI mobile app, SMS, and WhatsApp
within 30 seconds, anytime, anywhere. With AbhiSalary, Unilever
Pakistan’s employees can access their earned income before the
scheduled payday. This initiative is set to revolutionize the way
employees manage their finances, offering them financial support in
times of unexpected expenses and reducing their reliance on
high-interest or informal loans.

Ali Ladhubhai, Co-Founder and COO at ABHI, stated, “In line with Mr
Amir Paracha’s vision of financial empowerment through the ‘fair
living wage’ initiative, our partnership with Unilever Pakistan aims
to further this goal. By integrating ABHI’s earned wage access
platform, we are enhancing financial accessibility for Unilever’s
employees, complementing their existing efforts and setting a new
precedent for financial inclusion in the country. Unilever Pakistan is
setting an example for the industry, showcasing how multinational
corporations can play an active role in addressing the financial
challenges faced by the workforce.”

Mr. Umais Rasheed, Country Lead Employee Experience at Unilever,
commented, “Unilever Pakistan has always put its people first in
everything we do. Our partnership with ABHI is another step in
ensuring the financial well-being of our employees in challenging
times. “Earned wage” facility will allow our employees to withdraw
part of their earned money as and when required and plan their
expenses without worrying about interest rates and late payment
penalties through an easy-to-use platform. We are excited to partner
with ABHI and play our part in creating an ecosystem of such services
that bring comfort and financial independence for the workforce”