LAHORE: Simplicity is the key trend of the upcoming season, backed by interesting styling and
embroidery. The approach was reflected keenly in Din Life Style (DLS) collection on otherday
with the opening of three outlets simultaneously at the Liberty market, Wapda Town and
Fortress Stadium.
DLS deals both in stitched and unstitched clothing, jewelry and personal care products for the
middle class families.
Showbiz stars Moammar Rana and Noor, besides the other luminaries, were major attraction for
the visitors of DLS store at the Liberty Market.
The DLS management said more outlets would be in place across the country soon, especially in
Karachi, Faisalabad, Islamabad, Multan and Peshawar by the end of 2017.
The DLS was founded by the Din Group of Industries in 2015. Earlier, the brand was on sale
through e-commerce stores including snmstores.com and dinlifestyle.com.
A team of veteran DLS designers presented their ‘see now, buy now range’ while keeping in
mind the demands and needs of middle class families at a highly reasonable price range.
Din Group is a well-diversified group with interests in leather, textile, banking, property,
chemicals and construction & amusement. Din Group has a combined workforce of over 5,000
employees across Pakistan & European markets. Din Group is contributing huge revenues to the
national exchequer and providing jobs to thousands of skilled, unskilled and highly professional
Pakistanis.