The World’s Biggest 24-Hour Book Sale – The Big Bad Wolf Book Sale Opens Its Doors to Karachi for the First Time

Over one million brand new English books of all genres will be at 50% – 90% discounts throughout the 11-day sale 

Karachi (Muhammad Yasir) The World’s Biggest Book Sale – the Big Bad Wolf Book Sale has officially launched its very first sale in Karachi at the Expo Centre following its success in Lahore. The Sale is known for its unique feature of being open for 24 hours, non-stop. There will be a million brand new  English  books of all genres with 50% – 90% discounts of the recommended retail price throughout the 11-day Sale, starting July 26, 2019 from 9.00am onwards till 11.59pm on August 5, 2019. Entrance to the event is FREE.  

“Reading contributes to the growth of the mind, and is especially crucial for the development of young growing minds. Books fuel our imagination and compel us to become better thinkers. The Big Bad Wolf 

Book Sale brings greater accessibility to affordable books to people, and we are really happy to bring it to Karachi,” said Awais Akhtar Butt, Organizer of the Big Bad Wolf Book Sale Karachi 2019. 

Karachi’s book aficionados will have access to all of their favourite genres and those curious about books can discover new interest during the Sale. The Sale features the best books available in the world’s literary market, from art, architecture and history, to science, poetry, and fantasy. A huge variety of children’s books including activity books as well as Magical Books will also be available at the Book Sale.  

The event was officiated by Mr. Syed Firdous Shamim Naqvi, Leader of the opposition Sindh Assembly and Mr. Khair ul Nazran Abd Rahman, Consul General of Malaysia in Karachi alongside Mr. Awais Akhtar Butt, Organizer of the Big Bad Wolf Book Sale Karachi 2019. The Big Bad Wolf Book Sale’s partners from Punjab  Group  of  Colleges,  Mohammad  Ali  Jinnah  University  and  Allied  Schools  –  Mr.  Shoaib  Haroon,  Acting  Regional Manager of Sindh and Baluchistan, Mr. Shahzaib Aijaz, Director Centre for Executive Learning  Development   and   Diversity   (CELDD)   and   Mr.  Immad   Zafar,   Manager   Marketing   MAJU   Business Development Manages MAJU was also seen at the event. 

During the Big Bad Wolf Book Sale Karachi 2019, parents will discover a series of Magical Books or also known as Augmented Reality (AR) books for children. Children are more than ever tuned to technology  and  this  feature  in  the  books,  which  lets  the  story  interact  with  them,  will  give  children  a  magical  experience. The Big Bad Wolf Book Sale is also known as Asia’s biggest and exclusive distributor of these Magical Books. These  Magical Books feature a variety of children’s stories such as Cinderella, Little Bear’s Big Adventure,  I  Love  My  Mommy,  and  more  as  well  as  two  educational  titles,  Let’s  Learn  Counting  and  Let’s  Learn  Alphabet. There will be 12 titles of Magical Books available. Its interactive learning feature makes learning fun and entertaining using its cutting-edge AR technology to revolutionise reading for young ones.  

“Book lovers in Karachi will be delighted to see the one million books available at the event. The city has  produced some of the most brilliant minds of the country and we hope to further this cause by making  affordable reading more accessible.” said Mr. Awais. 

Aside from bringing the best books to all book lovers, the Big Bad Wolf Book Sale also believes in giving back to the community. This is made possible through its Corporate Social Responsibility arm, the Red Readerhood – an initiative designed to donate brand new, quality English books to those who are in need  of it.  

All books collected through this initiative during the Sale will go to the Rotary Pakistan Literacy Mission which will benefit schools, colleges, community-based libraries as well as mobile libraries under their care.  On  a  mission  to  develop  reading  habits  in  Pakistan,  The  Rotary  Pakistan  Literacy  Mission  is  creating  libraries to advocate for total literacy and quality education for Pakistanis. The Big Bad Wolf Book Sale is  pledging  500  books  to  the  cause  and  customers  are  encouraged  to  play  a  part  in  giving  back  to  the  community. Those who are keen to donate to this cause are encouraged to visit the Red Readerhood  Corner  located  after  the  cashier  counters  to  purchase  books  that  have  been specially curated  for  the  children and drop them into the  box at the Sale. 

The  Big Bad Wolf Book Sale Karachi and Punjab Group of Colleges, Pakistan’s Largest Education Network,  a  local  organization  is  continuing   its  collaboration  with  an  aim  to   raise  awareness  regarding  the  significance of reading. Karachiites can also find an array of Urdu language books from local publishers such as Children’s Publications, Az Corp Entertainment and Maktab Atul Madinah available at the Sale.  

From its very first sale in Malaysia in 2009, Big Bad Wolf  Books has been on a mission to introduce non- readers  to  new  reads  and  cultivate  the  never-ending  love  for  books  across  countries.  It  has  since  established itself as a must-visit book event in Kuala Lumpur, as well as in countries around the world. The Sale’s stop in Pakistan this year gives people in the country a chance to explore the magical world of books. 

Photo Caption:

Big Bad Wolf Book Sale Karachi 2019 was officiated by (Left to Right) Mr. Khair ul Nazran Abd Rahman, Consul General of Malaysia, Mr. Syed Firdous Shamim Naqvi, Leader of the opposition Sindh Assembly, Prof. Dr. Khalid Mehmood Iraqi, Vice Chancellor of University of Karachi, Mr. Awais Akhtar Butt, Organiser of the Big Bad Wolf Book Sale Karachi 2019 alongside Dr. Imran Yousuf, Consul General of Philippine In Karachi and Rtr. Syed Asjad Ahmad, District Rotaract Representative.