Lahore (Muhammad Yasir) Lahore is not only the city of gardens but also a hub of cultural activities. Adding grace and beauty to this cultural vistas,’ Bling It On’ organized a two day ( Jan 19-20) distinctive event featuring a chic lifestyle exhibition and heart throbbing fashion parade. The event took place at 8 E, Gulberg III Main Boulevard, Lahore. A large number of lifestyle and fashion fanciers attended the two day event and were all praise for putting together such an aesthetically and modish blend of lifestyle and fashion. The salient feature of the event was the
exclusive and brilliant idea to hold fashion activity in the day instead following the trodden path of holding fashion galas in the evenings. Holding fashion parades in the day brought out a totally new vision to Fashion freaks, giving the very segment a novel dimension. With a huge focus on brands, the basic concept of the whole dazzling lifestyle and fashion saga was to provide brands an ample opportunity to promote their business. The food brands at the event also had a lot to offer such as brunches, coffee sessions and live cooking. The day 1 featured Hair Demo, four fashion parades, a live eye lash lift, Ballerina’s performance, a musical performance and a Qawali and Sufi night. Day 2 had five fashion parades including that of kids, drum circle performance and musical performances. The visitors fully enjoyed every segment of the Lifestyle exhibition. The duo behind the splendid event was Shoaib Khan and Sadya Khan, the founders of Bling It On, Their immense passion and creativity unfolded the unique concept of wedding and lifestyle services under one roof in the country, providing the interested clients an opportunity to hold their events in a comfy atmosphere. The PR of the event was done by D-Planners a dynamic Public Relations Company having specialization in PR strategies, branded content creation and media relations. D Planners is a new sun dawned on the horizons of PR world.