Sabir Sami, MD -KFC MENA , Pakistan, Turkey and Asia talks about how Media should be considered an investment, not an expense and one should look at the returns on investment and how to optimize those returns.
Javed Jabbar • “In a free market, one or two groups can become dominant. That is why we have the Competition Commission of Pakistan (CCP), whose duty is to monitor various sectors, and if a particular sector is not being monitored, its stakeholders can appeal to the commission to take notice of the situation and give a fair verdict.”
Link:https://bit.ly/2I7IvLL
