Lahore – One of the world’s leading consumer household and pharmaceutical manufacturing company, Reckitt Benckiser (RB) has announced Shaniera as the official spokesperson for their leading brand Dettol. She will also be one of the key ambassadors of their national campaign Hoga Saaf Pakistan, RB’s pledge for a healthier, cleaner Pakistan.
Shaniera Akram is an active philanthropist and has been involved in a number of socialist activities for The Akram Foundation (TAF). She also actively takes part in discussions on street littering, road safety, and access to clean water in Pakistan, and also posts about these issues on her social media handles. She is the wife of the cricket legend, Wasim Akram, and decided to settle in Pakistan after her marriage and has truly proved an asset to the country through her welfare activities. Through her efforts, she hopes to bring a positive change in the society, and has earned her the love and appreciation of the people of Pakistan.
Dettol will be celebrating Global Handwashing Day on 15th October 2017, and they are reaching out to rural schools to educate them about the importance of hand washing and to provide them with a germ-free environment.
Speaking about becoming the spokesperson for Dettol, Shaniera Akram said: “I am thrilled to be a part of the Dettol family and firmly believe in Dettol’s mission to create awareness amongst children in remote areas and provide them with clean surroundings in which they can prosper. I am an active mother myself and having raised two boys and now a little girl, I understand how important it is to teach children how to be clean. I would say cleanliness is imperative to a child’s health and development. I would feel lucky if I could bring even a small change in the lives of children living in rural areas.
Fahad Ashraf, Marketing Director at RB, stated, “This year Dettol’s Global Handwashing Day theme is “Give Life A Hand” and we are on a mission to spread awareness about the importance of hand washing with a soap. There is a need to develop this habit in young children as they are the future of any country. By reaching out to the schools in rural areas and equipping them with the basic handwashing facilities, the objective is to make a difference in their lives. Milke lagayenge jaan to Hoga Saaf Pakistan!”.