Lahore (Muhammad Yasir) Reckitt Benckiser’s social initiative HOGA SAAF PAKISTAN builds momentum as number of celebrities pledged to support Government’s vision of Clean Green Pakistan at an event held  at The Citizen’s Foundation (TCF) school.

The event held a cluster of celebrities, who participated and educated the children on good personal hygiene practices such as handwashing etc.

 HOGA SAAF PAKISTAN is RB’s social outreach program in support of Government’s Clean Green Pakistan movement. Earlier this week, RB announced an investment of Rs. 1Billion for this program which will focus on three key pillars including personal hygiene, toilet hygiene and waste disposal. Under the umbrella, the Company plans on reaching out to 2 million school going children through its hygiene awareness programs, 1.5 million homemakers educating them on toilet hygiene as well as targeting 500 villages to be declared Open Defecation Free (ODF) by the end of 2019.

Reckitt Benckiser also announced its collaborations with ARY as media partners for HOGA SAAF PAKISTAN initiative. With the sheer reach of the ARY network RB’s Hoga Saaf Pakistan will get a chance to spread its message across the country and gather the positive momentum that Pakistan needs today. RB, along with ARY as a media partner, will also be organizing multiple cleanliness and plantation drives across the country to mobilize youth and develop sense of ownership towards cleanliness of the country.

Talking to the media, Fahad Ashraf, Chief Executive RB said, “HOGA SAAF PAKISTAN is RB’s social commitment for a cleaner, healthier and a prosperous Pakistan. With the Largest Media Network joining hands with us along with the Ministry of Climate Change, we want to reach out to all Pakistanis to support us in realizing this vision. Kyunke, Mil Kay Lagaenge jaan, toh Hoga Saaf Pakistan!”

Mr. Salman Iqbal, Founder and President ARY Digital Network said, “We believe Reckitt Benckiser’s Hoga Saaf Pakistan, in support of Government’s Clean Green Pakistan, is a very positive step towards the betterment of the country and ARY Digital Network is proud to be associated with it. We would like to extend all our support to this campaign as ARY Digital Network has always strived for a better Pakistan. For us, Pakistan always comes first!”