Lahore – The Selfie expert and leader brand, OPPO makes history in Pakistan as it becomes the official smartphone partner of the much awaited HBL Pakistan Super League (PSL) 2018. The partnership was announced at an exclusive, star-studded signing ceremony and media conference held here today. The event was attended by many notable sports and media personalities including the man of the hour, Hassan Ali, Sarfaraz Ahmed, the captain of Pakistan’s national cricket team along with senior management team from OPPO, PCB officials and journalists. A special segment was hosted by Zainab Abbas, the renowned sports journalist where she interviewed Hassan Ali one on one. Mr. George Long, CEO, OPPO Pakistan and Ms. Naila Bhatti, Director Sales & Marketing, Pakistan Cricket Board (PCB) were the official signatories at the signing ceremony.
According to industry reports (GFK) OPPO is now the No.2 smartphone brand in Pakistan with 17% of market share. OPPO F5 and OPPO A37 feature amongst the top 3 best-seller smartphones in Pakistan in December of 2017. OPPO has always been associated with sports and entertainment globally and the company has yet again set a benchmark in the field of cricket by becoming the first international smartphone brand to sponsor PSL. HBL PSL 2018, in its third season, is a franchise Twenty20 cricket league which was established by the Pakistan Cricket Board in 2015. It will kick-start from 22 February in Dubai. OPPO has also been a global partner of the International Cricket Council (ICC) for four years now.
Speaking on the occasion, Mr. George Long said, “It is a proud moment for me as OPPO partners with the HBL Pakistan Super League, the first international smartphone brand to join hands with PSL. OPPO as a brand supports the youth and it is our aim to promote and develop everything that the youth is interested in and involved with. Cricket is not just a game but a kind of culture for Pakistan’s youth offering a unique combination of sports, glamour and entertainment all together. With this tie-up with PSL and young Pakistani cricketer Hassan Ali, I am positive that OPPO will come closer to the hearts of millions of cricket loving youth in the country.”
Ms. Naila Bhatti, Director Sales & Marketing PCB said “On behalf of the Pakistan Cricket Board it gives me immense pleasure to announce our tie-up with OPPO as the official smartphone partner for HBL Pakistan Super League 2018. It is a special moment for us since we are partnering with an international smartphone brand for the first time in the history of PSL which is also a reflection of PSL’s growing popularity. Both cricket and OPPO have a huge following amongst the youth and I am sure this association will help in further promoting the true spirit of cricket amongst the youth of Pakistan.”
OPPO unveils first ever Pakistani TVC
Maximising its efforts to capture the spirit and excitement of cricket amongst the youth in Pakistan, OPPO also unveiled its first Pakistani TVC featuring the super talented young cricketer Hassan Ali. In an immensely enjoyable and interactive exchange with Zainab Abbas, Hassan Ali shared his experience of working with OPPO and starring in his first TVC.
“I was a little nervous, this is a different kind of performance, but I have to say, the experience was fantastic. I hope my fans like my first ever TVC that I have put my utmost passion and dedication in.
Talking about his partnership with the world’s leading camera phone brand, Hassan Ali said “I am very happy to represent OPPO, as I feel that OPPO represents the youth of Pakistan. I have used OPPO F5 and am very impressed with the impressive selfie features of my new OPPO F5! For spectators, OPPO’s A.I Beauty Recognition Technology feature, 20 MP Selfie Camera Full Screen and its distinguished facial tracking can be used as a visual device on the cricket field.”
About OPPO F5
OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in Pakistan with years of R&D. OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. And for the rear camera, the 16MP rear camera is excellent for all day and night shots. The F5 will be OPPO’s first 6.0-inch FHD+ full-screen display device, giving the user a vivid visual enjoyment without the need to increase the size of the phone.