Lahore – Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies, announced that it has formed a global, strategic intellectual property partnership with OPPO, the leading smartphone brand among young people. The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.
High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.
“OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners,” said Andy Sherman, Executive Vice President, General Counsel & Corporate Secretary, Dolby Laboratories.
Mr. George Long, CEO, OPPO Pakistan said, OPPO is constantly seeking to utilize the most superior technology that is available to ensure our users have the best possible features and benefits available to them in their OPPO smartphones. The partnership will upgrade any audio experience for our consumers. Our partnership with Dolby feels like a natural fit as we know the younger generation, especially in Pakistan has such a deep connection to music.”
This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.