ONE YEAR OF NON-STOP CINEMA SCREENING: THE LEGEND OF MAULA JATT CONTINUES ITS SUCCESSFUL RUN

Pakistan (Muhammad Yasir)

Making history once again, the global blockbuster The Legend of Maula Jatt completed one year of non-stop screening in Pakistan as the film has an unbroken run at Universal Cinemas and Centaurus Cinemas on the occasion of its first release anniversary. Cue Cinema, Lahore and Atrium Cinemas, Karachi have made the film available once again for audience to watch.

Since its release in October 2022 in Pakistan and the rest of the world, The Legend of Maula Jatt has gone on to rule the theatres across the world and has led to Pakistani cinema’s miraculous domination on the Subcontinent’s box office, post-COVID. The director of the film, Bilal Lashari, recently won the ‘Best Filmmaker’ award for ‘The Legend of Maula Jatt’ at the Bollywood Film Festival Norway and was also awarded one of Pakistan’s highest civilian awards, Sitara-i-Imtiaz for his contribution to cinema, on Pakistan’s Independence Day.

The mega-hit directed by Bilal Lahsari and produced by Ammara Hikmat became the highest grossing film from the subcontinent in 2022. The film broke records by becoming the highest grossing Punjabi film of all time worldwide in the 4th week of its release. Before this, the film has managed to make many other records and has many titles to its name including; Highest Grossing Pakistani Film, 2nd Highest Grossing film from the Subcontinent in UK for the year 2022 & the Most Watched South Asian film in Norway.

The film has collected over 13.88 million USD worldwide after releasing in Russia on the 28th of September 2023. TLOMJ was released on 13th October 2022 globally in 25 different territories with 500+ screens making it one of the biggest releases to come out of Pakistan. Due to popular demand the film continued to release in various markets after 6 months of its release.

The Legend of Maula Jatt is the directorial masterpiece of Bilal Lashari. The film boasts an ensemble cast starring Fawad Khan, Mahira Khan, Humaima Malick, Hamza Ali Abbasi, Mirza Gohar Rasheed, Ali Azmat, Saima Baloch and Faris Shafi alongside veterans such as Shafqat Cheema, Nayyer Ejaz, Resham, Babar Ali and Raheela Agha. Produced by Ammara Hikmat and Asad J. Khan under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures of Ali Murtaza with a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, the movie is a hard reboot of the 1979 cult classic ‘Maula Jatt’.

The filmmakers have partnered with Geo Films as their presenting partner, the largest media group and key contributor to the revival of cinema in Pakistan. The film is being locally distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his contribution to the cinema over the decades. Internationally, the film is being distributed by MovieGoers Entertainment.