Karachi (Muhammad Yasir)
In the heart of uptown Karachi, Maison Sonraj – an opulent three-storey experience dedicated to niche fragrances and high-end skincare situated in Zamzama, opened its doors to the city this weekend on the evening of 17th of December 2023 in a grand affair, which was graced by Mr. Alexis Chahtahtinsky, Consul General of France and Mr. Martin Dawson from British High Commission to represent their respective countries’ brands.
Spearheaded by Arbaaz Sattar, the third generation of the Sonraj family, Maison Sonraj’s opening is a culmination of his endeavor to introduce Karachi to a whole new luxury fragrance experience with a design philosophy which showcases the very best and is sure to be the perfect one-stop shop for niche fragrance aficionados.
The grand launch of Maison Sonraj brings an air of niche fragrances to Karachi. Hosting a collection of the finest fragrances from Britain, France, Italy, and beyond, Maison Sonraj embodies global luxury in a local setting. Bringing an unparalleled experience, each scent, each carefully crafted space, invokes a nostalgic ‘I’ve been here before’ feeling, transporting you to a realm of sensory excellence.
The Maison Sonraj grand launch was attended by the who’s who of Karachi, the socialites, the businessmen and the fashionistas. In attendance were, philanthropist Ronak Lakhani, the powerhouse actors Anwar Maqsood, Behroze Sabzwari, Javed Sheikh, Faysal Quraishi, Shahroz Sabzwari, Sadaf Kanwal, Hasnain Lehri and several other luminaries. The Russian and Malaysian Consulate Generals also graced the occasion.
“This new initiative is fundamental to our overarching strategy of being a multi-category player within the luxury sector. Maison Sonraj allows us to deploy our experience and reputation into new categories while we still maintain a strong focus on horology. Building strong customer relationships and pulling in new customers through non-watch activity into our extensive, laddered watch experience”, stated Arbaaz Sattar about his brainchild Maison Sonraj.
Maison Sonraj is not just a fantastic new addition to Karachi’s thriving retail landscape but a one of its kind fragrance and skincare boutique, offering an impeccable experience, redefining luxury in Pakistan. Currently, Maison Sonraj houses niche luxury fragrance brands; Xerjoff and The House of Oud from Italy, Parfums de Marly, INITIO Parfums Privés, and Liquides Imaginaires from France, Clive Christian and Thameen London from the UK, as well as high-end skincare brands including Dr. Barbara Sturm from Germany, Bellefontaine and Niance from Switzerland.
