L’Oréal Pakistan Celebrates 14 Year Anniversary with a Focus on Community and Car.
Pakistan (Muhammad Yasir) L’Oréal Pakistan marked its 14th Year Anniversary with commemorative events in Karachi at Darul Sukun; a charitable organization that provides care, rehabilitation and protection to children with disabilities, in Islamabad at Fareeda Bashir Gharana – Trust; a charitable organization that is dedicated to providing a brighter future to orphans and underprivileged children, and in Lahore at SOS Children’s Village; a charitable organisation which provides care, shelter and support for orphan and underprivileged children.
The anniversary commemoration was based in the spirit of community, kindness and giving back, in line with L’Oréal’s unwavering commitment to making a positive impact on society and instilling the importance of social responsibility within the communities in which they operate.
The anniversary event focused on community-centric activities where L’Oréal Pakistan employees across the leadership, management and team levels volunteered their time and resources in interactive activities with the residents of Darul Sukun, Fareeda Bashir Gharana – Trust and SOS Children’s Village.
“We are honored to celebrate our 14th year anniversary in Pakistan with a focus on the spirit giving back to the community,” said Qawi Naseer, Managing Director of L’Oréal Pakistan. “At L’Oréal Pakistan, we are deeply committed to creating a positive impact in society through our diverse sustainability initiatives. The projects that we have embarked on since inception are a testament to our dedication to empowering individuals and making a difference in the community.”
Indeed, L’Oréal Pakistan has a long-standing history of social responsibility and community engagement. Over the past 14 years, the brand has been dedicated to making a positive impact on society through various initiatives, and empowered individuals with skills and opportunities.
Some of the notable initiatives that L’Oréal Pakistan has undertaken or supported recently include.
- The L’Oréal Fund for Women x CIRCLE Digital Literacy Program: Launched in 2022 in collaboration with CIRCLE, a women-led not-for-profit tech startup, this program trained over 5000 women across Pakistan with digital skills that can help them become financially independent and active citizens.
- The L’Oréal Professionnel Institute of Pakistan [LPIP]:Launched earlier this year, this institute aims to unlock the potential of aspiring hair-stylists in Pakistan and provide them with affordable, certified training opportunities that can help them achieve their dreams.
- Support for Flood Affected Communities: The L’Oréal Group donated €1,000,000 [One Million Euro] to UNHCR, the UN Refugee Agency, to provide emergency support for flood affected communities in Pakistan as well as help rebuild community infrastructure such as schools, hospitals and shelters.
- Stand Up Against Street Harassment: The ambitious program trained 1 million people by 2021 with Hollaback’s 5D’s methodology, focusing on self-defense techniques and other important tactics to deal with street harassment. The program was launched in 2022 in Pakistan in collaboration with Bedari.
- Solidarity Plan:L’Oréal Pakistan distributed thousands of hand sanitizing gels and hand-washes to fight the spread of COVID-19, to healthcare professionals and essential retail partners working on the front line, along with its salon partners.
- The L’Oréal Employee Volunteering Program: This program encourages and enables L’Oréal Pakistan employees to volunteer their time and skills for various social causes that they are passionate about. Some of the activities that employees have participated in include charitable dinners, cleanup drives, and mentoring sessions.
