Lahore (NUT-Technology)
Today, a whole new world of infotainment is available online, instantly accessible for every smartphone user, nurturing a prolific new lifestyle. While the smart-devices industry is experiencing unprecedented progress at an enormous scale and speed, Pakistan must take maximum advantage of this revolution, to unleash the enormous potential of its youth at this critical juncture, to overcome the major challenges faced by this resilient nation.
In 2020, the telecom sector in Pakistan contributed 278 billion rupees to the economy – 129% higher than the previous year, while the country’s tele-density has reached well over 84%, with more than 184 million cellular subscribers. Thus, it is promising big revenue-opportunities for the investors. Due to this robust performance, almost all the global manufacturers of mobile-devices are planning to enter Pakistan, while ‘Infinix’ – a resourceful multi-national, has already pioneered the manufacturing of hi-tech devices in Karachi.
‘Infinix’ is surely the No. 1 smartphone brand in Pakistan, with the fastest business growth. It is showing complete confidence in the ability of this nation to progress, despite major crises like the Covid-19 pandemic. Infinix is proud to be the only manufacturer of smartphones, which has established 3 smartphone-factories in Pakistan, operating for more than a year now. Hence, the robust investments and advanced telecom technologies from Infinix are already gaining great recognition and reputation in this key Asian market.
These 3 state-of-the-art production plants installed by Infinix in Karachi, have provided employment for more than 6,000 people, with a capacity to manufacture the most sophisticated technologies for high-quality smart-devices sought by various consumer-segments. Local manufacturing of such high-tech products in Pakistan has enabled valuable savings in the import-bills and foreign-exchange. These valuable contributions of Infinix are enriching the national economy, while also promoting the ‘Made in Pakistan’ brand, all over the world.
Speaking at a forum, as the Chief Executive Officer of Infinix, I – Joe Hu, had recently promised to all our consumers and stakeholders that our company will pursue a new vision to achieve “Progress through innovation”, with a powerful strategy to introduce the best technology products in Pakistan. Nearly 70 percent of Infinix workforce in Pakistan are women. This clearly reflects our strong commitment for “Women’s Empowerment” and global best-practices, along with other social-development initiatives to improve quality of life, Public-Health and Education for the masses.
Infinix Mobile is a subsidiary of Transsion – a globally leading Chinese company that achieved the highest market share (47%) during the 2nd quarter of 2021. It also achieved 409% growth as a smartphone vendor in Pakistan. In the same period, ‘Vivo Mobile’ achieved 23% unit-share, while Xiaomi was ranked 3rd with 11% unit share. Samsung was 4th on the list with 9% share and Oppo came 5th with 7% share in Pakistan’s smartphones market.
In future, Infinix plans to focus on bringing cutting-edge technologies into Pakistan. One of its spectacular innovations is the Concept Phone 2021 that boasts a 160W fast-charging, to fully charge a 4,000 mAh battery in just 10 minutes. It is also working on other revolutionary features like; Color-changing technology to liven up the rear panel. Meanwhile, Infinix is also developing a sustainable technological ecosystem that will nurture the support industries for local-manufacturing of devices in Pakistan.
Currently, all three Infinix plants in Pakistan are based on Semi Knocked Down (SKD) components only. However, Infinix is now striving to enable ‘Completely Knocked Down’ (CKD) manufacturing in the country, to significantly reduce the cost of production, and achieve higher efficiencies. The CKD production-model will create a lot more room for local manufacturers to improve their quality-standards and build-capacity to produce more sophisticated technologies, indigenously. Infinix is thus enabling Pakistani industries to gain self-sufficiency in producing smart-devices. This game-changing development will soon bring tremendous opportunities for the mobile sector, leading to a brighter future for the nation.
