Karachi (Muhammad Yasir) Santex Products, one of the first manufacturers of feminine hygiene products in Pakistan, has partnered with the Institute of Business Administration (IBA), Karachi, to raise awareness for access to sanitary napkins within the campus facilities.
Under this partnership, Santex will supply its breathable range to fill in the four newly installed feminine hygiene vending machines at both campuses.
Marketing Manager, Santex Products, Ms. Rodrigues said, “As female students, campus life becomes challenging when there is a lack of access to such necessities. We are beyond delighted to be able to partner with the IBA for such a critical cause. As a brand, our mission is to create awareness for feminine hygiene needs and provide our consumers with innovative and high-quality products.”
Speaking at the event, Assistant Professor Marketing, and former Patron, IBA Student Council, Dr. Nida Aslam added, “A significant number of the IBA students comprise of females and it is imperative that we provide a comfortable space for them to study, work and to nurture their skills. It endorses the fact that we need more females in the top management to bring a positive change in our society.”