Web Desk – Huawei Consumer Business Group hosted “The Future of Innovation” event held in Dubai, UAE. The event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic technology brand. The event also saw Huawei bring together innovative minds from China and top regional companies to participate in an open panel discussion focusing on the theme of innovation.ePanda, the Chinese start-up facilitating connections between China and the Middle East, was a key cooperation partner for the event.
The engaging panel discussion was attended by thought leaders from some of the region’s top innovative companies, including Souq.com,Etisalat, Sony Music Entertainment Middle East, Lamsa, Digital Media Services (DMS), and The SmartStart Fund. Together with leading Chinese entrepreneurs, the group explored opportunities for innovative Chinese companies to expand their reach into the growing Middle East market. The panel covered two vital topics. The first topic highlighted the changing perception of Chinese products and services in the region, and the eagerness for growing the innovation sector in the Middle East through partnerships with Chinese entities. The second topic focused on digital entertainment, bringing to light the need for innovation in content and the importance of localization of content for the region.
Mr. Justin Chen, Managing Director of MENA Consumer Cloud Services, Huawei CBG, said, “China is the world’s leading innovation hub, offering highly intelligent consumer products, created using high-end manufacturing processes. The perception of Chinese products has shifted drastically over the last few years and China is now recognized as offering uniquely innovative and highly customizable goods. We are pleased to be able to bring together Chinese entrepreneurs with like-minded entities in the Middle East, who are a driving force for innovation in the region.”
Given the region’s increasingfocus on driving innovative technologies, the panel provided an opportunity to highlight the importance of the Middle East as the next global innovation hub, as well as how Chinese entrepreneurs’ learnings and successes can be applied to this region’s burgeoning entrepreneurship space.
Prashant (PK) Gulati, Founder of The SmartStart Fundand moderator of the panel commented, “The rise of China and Chinese products in the level of innovation and sophistication is extremely impressive and continues to grow. The interaction of innovation thought leaders from China with their counterparts in the Middle East has been a great learning experience for both, leading to a new era of collaboration.