Lahore (Muhammad Yasir) Haleeb Foods Ltd. (HFL), one of the leading food and beverages companies of Pakistan is proud to announce that their premium milk brand Haleeb has been presented “Brand of the Year” award in the World Branding Awards. The World Branding Awards are the premier brand awards where the world’s best brands are recognized. This award is a testament that Haleeb is the only NUTRA-HYGIN milk which has the perfect purity and unique quality in each drop thereby giving its consumers the highest level of nutrition.
For giving the best in health and wellness Haleeb has been recognized with a 24k gold plated trophy in the National tier from Pakistan. The judging and voting process of The World Branding Awards are unique as points are awarded based on three criterions: brand valuation, consumer market research, and public online voting with each stream contributing a set percentage to the total score in evaluating a brand.
Commenting on this achievement, Memosh Khawaja, CEO, HFL stated that, “It’s a great honor to receive this award at the biggest international forum. This award is substantiation to Haleeb’s incredible focus on innovation and our drive to bring forth quality milk to our loyal customers.”
Richard Rowles, Chairman of the World Branding Forum said “The Awards celebrates the achievements of some of the greatest brands around the globe. With an average of just six winners per country, it is truly a great achievement to be a winner of these awards”
For this year 270 brands from 33 countries were named “Brand of the Year” in a dazzling ceremony held at Kensington Palace, London.
Haleeb Foods being the pioneer of dairy industry in Pakistan has always been setting benchmarks with a strong and uncompromising emphasis on purity, nutrition, health and well-being of its consumers. This conferment is a testament to HFL’s commitment to its values and mission to become one of the most aspirational dairy and beverage companies in Pakistan.