LAHORE – Haier has set a blistering pace in the world market, becoming the first brand to outsell all other brands of home appliances for a record 9th consecutive year. Data released by EUROMONITOR, the world’s most authoritative market research institution, puts Haier at the very top, with a 10.5% share of the global home appliance market, a massive 4.5% lead over the second best global brand in terms of volume sales.
It is significant that the Haier brand has led the world as the top selling global brand since 2009, outpacing all other home appliance manufacturers across the globe. Euromonitor data for 2017, recently released, shows that Haier leads the world in major home appliance categories.
In refrigerators, Haier leads with a 17.3% share of world sales, 14.6% in washing machines, 13.5% in electric coolers, and a whopping 20.6% share in freezers. Overall, the brand leads the world with a 10.5% share of the home appliance market. Haier’s global leadership is also reflected here in Pakistan, where the brand leads in most major categories.
