Lahore (Muhammad Yasir) Fatima Fertilizer organized one of the largest dealer consortium event in the history of Pakistan’s fertilizer industry. This was a two day event from September 30th till October 1st, 2019 at Fatima Fertilizer’s Plant in the area of Mukhtargarh in Sadiqabad. The event also highlighted Fatima Fertilizer’s state of the art manufacturing facilities to the dealers as well as its internationally recognized efficient processes for product manufacturing and quality control. Moreover, the event was also a way to connect with the dealers and address their issues. The company being one of the top producers of fertilizer, has a large network of dealers, and so the event accommodated over 650 dealers from four regions Rahim Yar Khan, Sukkur, Bahawalpur and Hyderabad. The initiative provided an opportunity for the dealers to share their feedback with the Company management as well as seek answers to their questions during an exclusive Q&A session. Dealers actively participated in all event activities followed by a visit to the plant facility.
The management stressed upon the importance and role of the dealers for the progress of the Company and its business. The event was facilitated by Khurram Javed Maqbool (Director Marketing), Asim Ahmed Abro (National Sales Manager), Rabel Sadozai (National Marketing Manager) and Rehman Hanif (Plant Manager) at Fatima Group.
The Guest of Honor Muhammad Abad Khan, Director and Advisor to CEO at the Fertilizer Division of Fatima Group, also addressed the ceremony while talking about the growth of Pakistan’s fertilizer industry and the importance of an active dealer network. Furthermore, he went on to express his gratitude for the support received throughout the years from the dealer community.
One of the top dealers of the Country, Nadeem Yaseen, went on to describe the event as a great initiative by the Organization giving the dealers a voice and addressing their concerns in a very tasteful manner.