Karachi (Muhammad Yasir) Engro Corporation Limited, Pakistan’s premier conglomerate, has become the official sponsor of Karachi United (KU) football team to support community development and social uplift of the country’s talented youth through sports at the grass-root level.
As the official sponsor, Engro will support Karachi United in its efforts to develop football excellence in the country for participation in larger tournaments. The collaboration will also boost KU’s outreach programs and its 11 Centers of Excellence in the inner-city locations, that provide free football coaching, and education and heath assistance to more than 1,000 boys and girls.
Talking about this sponsorship, Ghias Khan, CEO Engro Corporation said, “Engro has always been at the forefront of supporting sports development initiatives as we strive to contribute towards human development goals of Pakistan. Over the years, we have seen the country’s youth become increasingly passionate about football and eager to improve their game skills. We are excited to be a part of this journey with KU and hope to see the KU team creating a strong impression on the global stage with its focus on achieving football excellence.”
Speaking about this partnership, Ali Ata, Director Development, Karachi United said, “We are grateful to Engro Corporation for embarking on this journey of developing football excellence with an extremely talented team. Our goal is to play in various national as well as international tournaments with this team and, thus, this sponsorship helps us in achieving this objective. We are also invested in our community programs and hope that this partnership will also help on that front. We are confident that, following Engro’s lead, more corporates will come forward to support Karachi United and for the promotion of football.”
Formed in 1996 on the lines of top Clubs the world over, Karachi United was set up with the view of providing a platform for achieving football excellence. Now among the country’s premier football teams, KU is dedicated to developing the sport of football by welcoming talented players from across the city/country, irrespective of their age, ethnicity or background.
KU has been instrumental in galvanizing football in Pakistan, with a Men’s and Women’s team, and an Academy under its umbrella. The Women’s’ team, which was a runner-up in last year’s National Women’s Championship (NWC), is currently one of the favorites for this year’s ongoing NWC. The KU Men’s team has also qualified for Pakistan’s top tier football league, the Pakistan Premier League, and will be making its maiden appearance when the event kicks off later in the year. The Academy has won tournaments in China, and bilateral and Tri-Series events in Qatar, which included triumphs over Turkey’s famous Fenerbahce club and Qatar’s Aspire Academy’s U-11s and U-12 teams).
KU also hosts the annual Karachi United Schools Championship, a Youth Program and is involved in various social initiatives across the city as well.