Lahore (Muhammad Yasir) Emax Media, the internationally acclaimed digital network has forayed into the on-demand streaming segment with the announcement of Pakistan’s first Urdu OTT platform UrduFlix, offering original and exclusive content in Urdu worldwide.
‘UrduFlix’ will provide viewers with access to original Urdu films, series, documentaries, cartoons, and Urdu dubbed Turkish dramas. The new platform brings in a plethora of new-age content- from original to already popular dramas and films, making Emax Media the first-ever independent network in Pakistan to launch a dedicated Urdu OTT platform.
Talking about the launch of the platform, Farhan Ghauhar, founder of UrduFlix shared, “We are excited to announce the launch of Pakistan’s first Urdu OTT platform that will have a recognizable connection to our unique entertainment offerings. With the on-demand streaming culture on the rise around the world, we want to play our part in putting Pakistan and Pakistani content on the global market as well, and compete with international players.”
The OTT platform is officially expected to launch in mid-January 2021.