EFU Life becomes the first IBM Robotic Process Automation (RPA) enabled insurance company in Pakistan

Karachi (Muhammad YasirEFU Life Assurance Ltd. has been providing protection and saving products for more than 25 years and is a pioneer in the insurance industry for adopting the latest technologies and offering better customer services with the help of digital automation. EFU Life launched “Pakistan’s First IBM RPA insurance implementation” in a Go Live Ceremony held at EFU Life House in Karachi.

The implementation of RPA is a revolutionary stride in digitization of internal processes, thus increasing operational efficiency many times over resulting in far superior and enriching customer experience.

Speaking at the occasion Mr. Zain Ibrahim, Chief Operations Officer and Executive Director EFU Life said, “Pakistan’s Insurance industry is one of the fastest growing; this naturally demands insurance institutions to adapt to innovative technology solutions that can deal with frequently changing process related requirements from the business as well as provide optimization of process data to support the decision-making process. Our alliance with Skill Orbit and IBM to Implement the IBM RPA is a reflection of our mission to build increased trust and confidence in our customer’s expectations, in services and delivery of life insurance products.”

Mr. Ashfaque Ahmed, Head of Technology EFU Life added by saying, “Given the scale of EFU Life operations, RPA provides the muscle for seamless business processing, greater efficiencies and minimizes the chances of human error.”

IBM Cloud & Cognitive Software Country Manager – Pakistan & Afghanistan Mr. Muhammad Mairaj Yousuf said, “I congratulate EFU Life and Skill Orbit to work hand in hand for the 1st ever launch of IBM RPA in Pakistan within a record time. IBM is committed to extend support to our partners and customers for bringing latest technology into Pakistan that can empower the growth of local economy.”