Dettol Continues Clean-Up Drives In Support Of Clean Green Pakistan Movement

Lahore (Muhammad Yasir) Reckitt Benckiser Pakistan Limited (RB), makers of Dettol in Pakistan, have been supporting the Government of Pakistan’s ‘Clean Green Pakistan’ movement through its campaign “Hoga Saaf Pakistan” by conducting a series of cleanathons across the country. As a part of the series of cleanathons, RB collaborated with Patients Aid Foundation (PAF) and Jinnah Postgraduate Medical Centre (JPMC) to create a cleaner and healthier space within the Medical ICU unit of JPMC. RB employees and volunteers supported the janitorial staff in cleaning the vicinity and painting public service messages to encourage visitors to maintain cleanliness.

Fahad Ashraf, CEO Reckitt Benckiser, said, “We appreciate JPMC’s trust on Dettol for providing a clean and germ-free environment for patients and their families. We encourage people and organizations to join hands with us in cleaning communal spaces around the country. As RB, we will continue to lead such activities to raise awareness and mobilize action, kyunke milkay lagayeinge jaan, tau Hoga Saaf Pakistan!”

On this occasion, Mr. Zahid Bashir, Chairman, Patients’ Aid Foundation (PAF) said, “I am pleased to see that corporate entities like RB are taking the responsibility of delivering hygiene and cleanliness messages through such initiatives. These activities encourage people to be cognizant of their habits and shift their lifestyles towards a healthier and cleaner living.”  

RB has been at the forefront to promote health and hygiene in the country through its campaign, Hoga Saaf Pakistan, and other national WASH programs since the announcement of Government’s Clean Green Pakistan movement. Earlier this year, the Company announced its commitment to support the Government’s Clean Green Pakistan movement by expanding on RB’s existing programs with the objective of spreading awareness about ensuring personal hygiene, toilet hygiene and most importantly, disposing waste properly.