CBD Punjab steals the show at Jashan-E-Baharan & Punjabi Culture Day celebrations
Lahore (Muhammad Yasir) The Punjab Central Business District Development Authority (PCBDDA) has successfully concluded its participation in the Jashan-E-Baharan celebrations (Spring Festival), organized by the Government of Punjab from March 4, 2023 till March 12, 2023. This yearly festival was aimed to promote the culture of Punjab by representing different themes, thereby bringing joy and entertainment to the people of the province. PCBDDA, also known as Central Business District Punjab, supported numerous activities during the festivity days, including Dangal (wrestling), Cycling, and Marathon. The authority also designed an ingenious social media campaign for Punjabi Culture Day to showcase the beauty and diversity of Punjab’s rich culture. The campaign, supported by videos and still images, highlighted Punjabi traditions like food, folk-music and sculptures. The CBD Punjab float remained the center of attraction throughout the festival. The float showcased the signature projects of CBD Punjab, including SIRIUS, The Runway, and The Regalia. The float was beautifully decorated with flowers and vibrant colours, thus capturing the essence of this spring. The commissioner Lahore division Mr. Mohammed Ali Randhawa appreciated the efforts of CBD Punjab of showcasing its unique projects in a lively manner, which illustrated the efforts of authority in building quality infrastructural projects in the province CEO CBD Punjab. Mr. Imran Amin while expressing his view, said, “CBD Punjab has always backed government initiatives in promoting soft activities. We try to keep ourselves ahead in adding value to the community. Our participation in Jashan E Baharan is a testament to our commitment to promoting the rich culture and heritage of Punjab.” CBD Punjab is a leading development authority, aiming to create vibrant and sustainable business districts in Punjab. The authority focuses on developing state-of-the-art infrastructure, providing world-class facilities, and promoting a business-friendly environment. CBD Punjab’s participation in Jashan E Baharan is part of its broader strategy to engage with the community and showcase the authority’s vision and mission. About PCBDDA: Punjab Central Business District Development (PCBDDA), also known as Central Business District (CBD Punjab), is Pakistan’s first central business district. CBD Punjab is a landmark project that aims to put Pakistan on the map of global business districts. With a focus on eco-friendly urban regeneration and economic generation, by following vertical principles. The authority has secured an investment of 56.47 Billion PKR investment from its two grand auctions of Lahore Prime and Lahore where CBD Punjab auctioned 12 mixed-use commercial plots. Additionally, a state-of-the-art parking plaza with a capacity of 2500 vehicles is under construction at the CBD Punjab project site. The project also includes the construction of the CBD Punjab Boulevard and underpass for 4.2 billion PKR which is near completion. The ground-breaking ceremony for the Bab-e-Pakistan and Walton Road upgradation has also taken place.