Careem Launches ‘Breakfast’ on Super App with Colleagues Becoming Food Delivery Captains on Bicycles
Lahore (Muhammad Yasir) To launch breakfast on the Careem Super App and better understand the challenges of the customers and Captains, Careem colleagues including leadership in Karachi took their bicycles out for a spin to ride around the city as ‘Food Delivery Captain’. This initiative is also in line with creating awareness for a healthy lifestyle.
The activity was conducted In partnership with IHOP, with a flat 50% discount on Belgian waffles and Mocha Latte for all Careem customers. This gave Careem colleagues the opportunity to ride around the city and complete food delivery orders as Captains as well as to interact directly with the customers and restaurants and take their feedback on the service. They also took pictures to share the experience on social media.
