Careem bags two prestigious accolades including Best Transport Service at PDA 2023

Pakistan (Muhammad Yasir) Careem, the pioneer of ride-hailing in Pakistan, receives two esteemed awards at the Pakistan Digi Awards (PDA) 2023. The awards include ‘Best Transport Service Online’ and ‘Best Meme Marketing Campaign’, recognizing its unparalleled transport service and exceptional digital campaigns.

Careem’s innovative and engaging meme marketing campaigns struck a chord with the target audience, displaying the company’s ability to connect with customers in a light-hearted and relatable manner. The award highlights Careem’s unique approach to the modern-day digital marketing, utilizing humor and cultural references to drive brand awareness and engagement.

Similarly, Careem’s seamless digital platform and its exceptional customer experience has established Careem as the leading choice for reliable and convenient transportation in Pakistan for 5 years in a row.

The Pakistan Digital Awards, known for their rigorous screening process and accomplished panel of judges, is one of the most coveted awards in the country. This annual event celebrates innovative and impactful achievements of brands in the digital arena.

Commenting on the occasion, Imran Saleem, General Manager Ride Hailing at Careem Pakistan, expressed gratitude and pride in the company’s accomplishments. “We are honored to receive these prestigious awards at the Pakistan Digital Awards. This recognition is a testament to our unwavering dedication to provide the best customer experience and value for money in our ride hailing services, as well as the dedication of our team to always come up with innovative digital campaigns to win the hearts of our customers. We extend our heartfelt thanks to the jury, our valued customers and captains, and our passionate team members who have made these achievements possible.”

Careem continues to lead the way in revolutionizing the ride-hailing industry through cutting-edge technology, innovative marketing strategies, and a customer-centric approach. The company remains committed to delivering safe and reliable services to millions of Pakistanis as well as consumers across the region.

In addition to these remarkable accomplishments, Careem remains unwavering in its commitment to fostering innovation and maintaining a leading position in the ever-evolving digital landscape. The company is dedicated to consistently enhancing its services, actively seeking and incorporating customer feedback, and leveraging powerful data-driven insights to provide personalized and highly efficient transportation solutions.

For more information about Careem and its services, visit