Lahore – In a move aimed at further driving the cashless ecosystem in Pakistan, Mastercard, a leading technology company in the global payments industry, has collaborated with Bank Alfalah Limited, the country’s premier banking institution, to enable its Masterpass QR service on the bank’s dedicated mobile banking app ‘Alfa’. As Pakistan’s first interoperable digital payment service, Masterpass QR is a quick response (QR) mobile solution that allows consumers to make simple and secure digital payments across devices and channels. The cost-effective solution, which first went live in Pakistan in August 2016, makes it easy for users to pay for purchases made in-storeand for a wide variety of goods and services.
With the integration of the QR payments solution from Mastercard into the app, Bank Alfalah’s customers will be able to make fast, simple and secure digital payments at any place where Masterpass QR is accepted. At the time of checkout, consumers will ‘simply scan to pay’ by accessing the Masterpass QR functionality on the Alfa mobile app, and then scanning the QR code displayed at the merchant’s checkout counter.
Thereafter, they are only required to enter the amount of the transaction and their PIN, to complete the transaction in seconds.