and TDAP Bolster Pakistani Exporters with Introduction of Training Initiatives and TDAP Bolster Pakistani Exporters with Introduction of Training Initiatives and New Intelligent Tool Suite.

Lahore (Muhammad Yasir), a leading platform for global business-to-business (B2B) e-commerce, and the Trade Development Authority of Pakistan (TDAP) today announced a series of training programs designed to equip Pakistani businesses, particularly small and medium-sized exporters, with essential knowledge, tools and methodologies to achieve success in the global market. In conjunction with this announcement, has unveiled its intelligent tool suite, Smart Assistant, as its latest offering to help boost the international trade capacity of Pakistani exporters operating on its platform.

The announcement was made at the 2024 Global B2B Digital Export Summit, held under the theme “Smart Up Your Trade, Leading Your Way” on May 8, 2024, at the Pearl Continental Hotel, Lahore. The summit featured a host of B2B e-commerce and export experts, including Shahzad Ahmed Khan, Director General of the Trade Development Authority of Pakistan (TDAP) and Rocky Lu, Head of Pakistan Business at, alongside other guests such as Kashif Anwar, President of the Lahore Chamber of Commerce and Industry (LCCI), Adil Mukhtar, Assistant Director at TDAP, Berry Ma, Marketing Director of Southeast Asia at

Commenting on the collaboration, Shahzad Ahmed Khan, Director General at TDAP, stated, “Our joint effort with to plan a series of training programs is a significant move towards the digital empowerment of Pakistani SMEs. By combining our resources, we are equipping local businesses with advanced B2B e-commerce skills and strategic vision for their success on the global stage. Together, we’re fostering an environment conducive to innovation, sustainability and success.”

Affirming the commitment to digital advancement, Rocky Lu, Head of Pakistan Business at, remarked, “In today’s fiercely competitive global marketplace, digital transformation is not just desirable, but essential for SMEs. Our joint training programs with TDAP are crafted to hone the global trading capabilities and acumen of Pakistani SMEs. Additionally, the introduction of our intelligent tool suite, Smart Assistant, is set to complement these training efforts by providing suppliers operating on our platform with smart e-commerce tools aimed at refining business operations and communications, as well as offering valuable insights into prevailing market trends for informed decision-making. We believe these initiatives will not only bolster competitiveness but also pave the way for broader growth in the global e-commerce sector.”’s Smart Assistant offers various advanced features that elevate the performance and competitiveness of SMEs in the export market, including:

* Product listing optimization: Suggests attractive titles, keywords, descriptions, and professional images and videos for products.

* Smart chatbot: Assists businesses in communicating with international customers, automatically and swiftly replying request-for-quotation (RFQ) messages, and editing texts in a professional style.

* Specialist knowledge: Offers accurate and in-depth market information, tailored to each specific product category and based on’s extensive database and 24 years of experience, for informed decision-making.


JNM Leather Safety Gloves Industries has seen significant improvements in operational efficiency and garnered useful market insights since adopting Smart Assistant as a pilot user. The company joined in 2014 and now achieves annual revenues surpassing US$1.5 million.

“We’ve seen remarkable enhancements in our operations since incorporating Smart Assistant,” shared Muzaffar Hussain, Head of Overseas Marketing at JNM Leather Safety Gloves Industries. “It has streamlined our business processes and provided sharp analyses of customer trends, enabling us to better anticipate and meet market demands.” is now offering a limited-time free trial of the Smart Assistant tool suite to all Pakistani suppliers on its platform. For more information, please visit: