Lahore – People living in more than 40 countries around the world are to benefit from a partnership between AkzoNobel and global peace movement MasterPeace which will involve painting 100 walls.
Launched today in Karachi, Pakistan, the Let’s Colour Walls of Connection initiative aims to inspire and energize cities around the world and make people’s lives more liveable and inspiring.
The initiative will also enable the two partners to contribute to two of the United Nations Sustainable Development Goals focused on creating sustainable cities and communities and forming partnerships to achieve those goals.
“We are transforming walls around the world into connecting channels for people through the power of colour,” said Jehanzeb Khan, CEO, AkzoNobel Pakistan. “Artists and communities have come together in Karachi as well to paint creativity and ‘colour’ peace. We believe that togetherness is a power, and by transforming these walls into connecting channels, we aim to connect people and bring them together.”
MasterPeace is an award-winning global non-profit and non-governmental peace movement which operates in more than 45 countries and aims to mobilize people around the world to use their talents for peace building.
Commenting on today’s launch, Saad M. Rashid, AkzoNobel Pakistan’s Business Manager for Decorative Paints, said, “Let’s Colour Walls of Connection and Human Cities initiatives are our belief in connecting people through the power of colour to uplift communities. With the power of paint, creativity and thousands of participants in cities around the world, we will “colour peace” and transform walls into community centrepiece. Our Human Cities initiative aims to revitalize cities around the world and make them more liveable and inspiring.”
Officially launched in Karachi, the first of the 100 Let’s Colour Walls of Connection is being painted at the city’s St. Monica’s High School. The activity will however be spanned over 6 schools afterwards. Students, volunteers, journalists and senior management of ANPL will paint a wall projecting their dreams of “a more inclusive and embracing future for all.”