“The media is moving more towards measurements; clients want to know if the money they spend is attracting the right number of views to their message”
-Fouad Hussain, CEO Group M
“Consumers being busier than ever, keeping them engaged require being present where they are and not where we want them to be.”
Fahad Ashraf, Chief Executive , Reckitt Benckiser
“The first element to building this relationship is to treat them like partners. Your question addresses them as ‘media vendors’, we call them ‘Media Partners’.”
Raihan Merchant, CEO – Z2C
