‘Dawlance Cook-Off’ Event Engages Appliance-Dealers in Multan
Multan (Muhammad Yasir) Dawlance is the leading enterprise in Pakistan’s home-appliances and kitchen-electronics industry, which has always created fresh opportunities to empower its consumers, by engaging them in informative and healthy socio-cultural activities. Recently, Dawlance held a ‘Cook-Off’ event in Multan, to hold a special gathering for its esteemed dealers that will further strengthen the relationships between Dawlance and its dealers.
Dealers from the region were divided into two teams. One mentored by renowned Pakistani Celebrity Chef – Mehboob and the other led by Ammarah – the winner of the Pakistan MasterChef Competition. The participants worked together to learn how Microwave Ovens can cook different types of cuisines while providing great convenience. The participants also are challenged to use Small Domestic Appliances (SDA) to make drinks, slushes & dips.
The “Dawlance Cook off” has been launched as a series of unique events, where the dealers were engaged in an interactive way, to create awareness for the strategic products of Dawlance, especially the cooking and SDA ranges. Besides displaying these innovative and reliable products, the ‘Cook-Off’ also features experience-zones for the consumers, where they learned about the features convenience and advantages of Dawlance products.
Mr. Raheel Hashmi, Group Marketing Manager of Dawlance stated that: These events created opportunities to apprise the dealers in numerous regions, about the high-quality of Dawlance products and its initiatives for excellence in production. The participating dealers can create awareness among their customers about how the Dawlance Microwave Ovens and other equipment can make their kitchens more productive for creative-cooking.
Dawlance is a fully-owned subsidiary of Arcelik – the largest Turkish enterprise, which is also the third-largest manufacturer in Europe which promotes cooking in microwave ovens, as a healthy and efficient practice. The company also engages its consumers through digital and traditional media, to gather data and insights about their preferences, for a deeper understanding of food and cooking needs of Pakistan’s population.