USAID organized one day training workshop for women entrepreneurs.

Lahore (Muhammad Yasir) USAID organized training on Starting and scaling online businesses for women entrepreneurs on 6th October at Avari hotel Lahore. The objectives of the training were to help SMEs develop strategies to overcome their challenges and benefit from the emerging e-commerce opportunities using appropriate tools and strategies. The training was goal focused and trainers made sure the training was effective, engaging, informative and interactive.

Speaker highlighted the challenges faced by women entrepreneurs and further shared their story on how they have tackled those challenges. One of the key objectives of workshop was to help women entrepreneurs understand how industries are being transformed under these technological advancements and how they can discover hidden value and potential in the market.

Faiza Nabeel Director Jahangir Sons, Hooria Abbas, and other Women Entrepreneurs of different sectors had attended this training. While talking about the workshop, Faiza Nabeel said that one day training workshop covered a range of topics including, understanding the customer, segmentation and advertising. It also touched on the logistics of scaling up and the opportunities that can be availed in the market today. She added that It was a well delivered, interactive training and thoroughly appreciated by the participants.