Standard Chartered Bank expands “Goal” in Islamabad

Expanding the programme from Karachi to Islamabad, Goal aims to empower girls through a combination of sports and life skills

Islamabad (Muhammad Yasir) Standard Chartered Bank announced today the launch of it’s Goal programme in Islamabad, in collaboration with non-profit business partner Right To Play. Together, both entities will implement sports and life skills training to empower and equip young girls with the confidence, knowledge and skills they need to be integral economic leaders in their families, communities and societies.

Goal was launched in Karachi in 2016 and since it’s launch, the Bank has impacted more than 11,000 adolescent girls’ lives in Pakistan.

Goal is Standard Chartered’s leading education programme that provides financial literacy, life skills and employability training to young girls across its footprint.

Several studies have shown that investment in girls positively affects GDP growth rates. A World Bank study in 1999 demonstrates that increasing the secondary education of girls by 1 per cent results in an annual income increase of 0.3 per cent per capita.

Educating girls and giving them the tools to shape their own future has an incredible multiplier effect on economic growth. It leads to increased prosperity not just for individuals but for their communities and their societies. It provides returns for decades.

Commenting on the launch Mr. Shazad Dada, CEO of Standard Chartered Bank Pakistan said: “I am proud to announce the expansion of Goal to another city in Pakistan. There is  massive hidden potential waiting to be unlocked for girls across the country. By expanding the reach of our Goal programme to Islamabad, we will be able to cater to even more girls and young women. We hope to provide them with the right tools and knowledge to make informed choices as they move into adulthood, and to empower them to be more active economic participants in their communities”.

What makes Goal unique is it’s play rather than classroom-based methodology to get the curriculum messages across. It is also, leveraging sports as a dynamic and healthy platform. The physical activities generate fun and help girls remember what they have learnt while giving them a break from the stresses of home life.

“Play is an essential part of learning and should be a regular part of our schools. It keeps the children connected with the school in a positive way and sports and play has the ability to teach essential life skills such as team work, confidence, critical thinking and decision making, which are critical for children’s holistic development. Goal gives us this incredible platform to take our play based methodology to schools and educate and empower so many adolescent girls.” The Country Director of Right To Play, Iqbal Jatoi shared.

Goal’s training curriculum is based on five modules: ‘Be Money Savvy’ focuses on financial education (how to save, invest and open a bank account); ‘Be Yourself’ imparts effective communication skills; ‘Be Healthy’ builds knowledge on health and hygiene; ‘Be Empowered’ teaches girls how to be confident, authentic and stand up for their rights; and ‘Be Independent’ focuses on providing vocational training to girls to enable them to be financially empowered.