Lahore (Muhammad Yasir) Shan Foods Private Limited (SFPL), a leading Pakistani foodcompany, has been identified as a “Successful Company 2021-2022” for Pakistan by Kotler Impact Incorporation and World Marketing Summit Group and has been picked up to include its success story in the first edition of “Essentials of Modern Marketing”, an upcoming bestseller on 21st century marketing strategies authored by Kotler and Partners along with 50 local contributors.
Commenting on this recognition, Sikandar Tiwana CEO Shan Foods said, “Shan Foods set out on its remarkable journey in 1981 that began as a dream of one man from a single room operation and within 40 years it became a powerful global brand that now has a presence in over 75 countries around the world. This journey, nonetheless, was and is a tale of success that has only been made possible through our constant dedication to excellence and perseverance. This recognition by Kotler Impact Inc. will help to highlight this journey as an example of modern marketing and will bridge the gap between the industry and academia.”
Noting the rapidly changing dynamics of marketing in the current times, Kotler Impact Inc., founded by Professor Philip Kotler, the father of modern marketing, and WMS Group had sought to compile literature on the modern business, marketing &management concepts, including case studies from corporate and non-corporate sectors for further clarity. Naqeebz, a growth marketing agency based in Pakistan and an exclusive country partner of Kotler Impact Inc. also joined hands to form the country advisory board.
Following detailed evaluation by the international and country advisory board, and further scrutiny by local and international academicians and marketing leaders, Shan Foods was selectedfor the incorporation of its success story in the upcoming book which will be published and distributed online and offline across all countries and will also be made available to students from top business and management schools.