Lahore (NUT-Monitoring) The 18th edition of the country’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week (PHBCW) unveiled its red carpet here in the City of Gardens (Lahore) recently. The huge format event is the most opulent and highest profile bridal show in Pakistan. It leads the bridal fashion industry with its creative influence and has been strategically repositioning Pakistani bridal fashion in the global fashion economy for the last ten years. The event showcases latest trends and designs in bridal couture by leading as well as emerging fashion designers of the country. It has become the most aspired presentation for Pakistan’s top designers, couture lovers, influential individuals, buyers, celebrities, socialites, and legacy brands. This year, with Pantene as its title sponsor, PHBCW will be showcasing 35 designers on the runway. Show one of the bridal extravaganza kicked off with a special hair show by Pantene where the brand unveiled their new bottle. Models sashayed down the ramp showing off their shiny, bouncy, healthy hair adding more glamour to the Pantene Bridal Couture Week with their more open hair days campaign. Film actor and brand ambassador of Pantene Maya Ali also walked the ramp. Fahad Hussayn presented an avant-garde collection of custom made woven Banarsi bridal dresses with Sao Banjara – The Couture Edit, followed by Uniworth Dress Co.’s groom collection The Luxe Edit celebrating the brands 25th Anniversary. Next, Nauman & Bhaiya debuted with their bright lehngas and cholis in hues of scarlet with their collection Gurya, followed by Alishba and Nabeel’s Sakhiyaan, an ode to the bridesmaids who bring life, joy, colour and lifelong memories to the weddings. Next in line was Naushad Imdad’s Subh e Nau (The Way Forward) inspired by Pak-western culture, using hand paint art and hand embroidery together in menswear for the first time in Pakistan followed by Haris Shakeel with his collection Ghazal which drew its inspiration from the colours of poetry. Madeeha Shoaib was next with her signature collection ‘The Enchanted Island’ inspired by marine life, encapsulating the true essence of haute couture. The day came to end with Munib Nawaz’scollection Sakal Ban which paid tribute to Ameer Khusro’s famous poem Sakal Ban. The collection reinvented the moments of love and loss from the famous poem into creations that celebrated love, joy and all things passionate. The collection presented love, joy and passion in the words of Amir Khusro. Day one of the three-day bridal extravaganza had an amazing line-up of celebrities walking for the designers – Ushna Shah closed the show for Fahad Hussayn, the father son duo Nauman Ijaz and Zaviyar Ijaz showstopped for Uniworth Dress & Co., the gorgeous Nimra Khan walked the ramp for Nauman & Bhaiya, Affan Waheed and Hira Mani graced the ramp for Alishba & Nabeel, Saboor Aly showstopped for Haris Shakeel, the debonair Salman Saeed walked the ramp for Naushad Imdad. The gorgeous Sarah Khan and Falak Shabbir added grandeur to Madeeha Shoaib’s collection and last but not least Usman Mukhtar showstopped for Munib Nawaz.Hair and makeup for the show is done by N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography and execution by the Special Projects &Events team at HUM Network Limited.
