Pakistani startups jointly launch Chikoo platform to boost digital presence of SMEs

Brandverse and eOcean today announced that they have signed a MoU to work together to maximise the commercial and social impact benefits in enabling the digital growth of micro SME business in Pakistan through the accessible delivery of state-of-the-art, e-commerce enablement and communications technology, via the new Chikoo platform – a disruptive new ecommerce tool to enable businesses to start selling online, independently, to help business owners establish and grow their online business profitably.

This partnership will materialize commercial and strategic business synergies between Brandverse and eOcean product offerings and business activities, where they relate to the digitization and growth of mSME business strategies. Through this partnership both companies will work together to co-market and co-sell the Chikoo platform to affiliates of both companies to help them get their store online in under 3 minutes.

Raza Matin, CEO & Co-founder, of Brandverse said on the occasion “our organizations share a common goal of democratizing access to otherwise out of reach technology for small businesses, so that they too can build their digital future. Chikoo is our first step in helping every Pakistani business exercise what we believe is their fundamental right; to sell online. We have seen world over, the power of technology to uplift and are incredibly excited to see what Pakistani entrepreneurs, in all sectors, male and female, achieve when we finally give them the tools to compete on an even footing with everyone else.”

Amir Jafri, CEO of eOcean, added “as of one Pakistan’s largest cloud communication providers, we have had the opportunity to see first-hand, how businesses, medium and large, traditional and disruptive, have all benefited tremendously from the use of our cutting-edge technology platform. The revolutionary Chikoo platform allows us to seamlessly provide these very same technologies, whether it’s user authentication, cloud messaging, marketing automation or our latest offering, WhatsApp Business solutions, to millions of businesses across Pakistan.”

On the future of the partnership, Raza Matin said “there are partnerships that are made on paper, and for the headlines, and then there are partnerships like those that we (Brandverse) have with eOcean. These partnerships happen at the deepest levels, the ones that are both mission driven and personal, and those that tend to put purpose before profit. I am incredibly excited to be able to soon reveal what this unique partnership will deliver, to millions of small and medium Pakistani businesses, in the coming days and months.”

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