ISLAMABAD: Pakistan and Facebook have partnered to fight Covid-19 as the world`s prominent social media platform has provided Marketing Partner Support and Ad Credits for campaigns against the deadly virus and helped the government increase its engagement rates with the public on these posts.
As part of these campaigns, Facebook and some ministries focused on creating videos and messages for boosting `vaccine confidence` amongst the public.
The messaging campaigns helped the Ministry of Health increase its total number of page likes to 470,000, increasing the government`s ability to connect with the people and provide information to its stakeholders.
In a statement, Facebook has said it is important to come together as a community to protect each other through credible health information and support vaccine confidence in the community.
As Covid-19 vaccines are becoming morereadily available to larger groups, Facebook launched its new profile frames in partnership with the Ministry of Health that allow users to share their support for getting vaccinated with their family and friends.