Lahore (Nut Desk)
Continuing with its legacy to redefine the way short video sharing platforms operate, Likee, one of the country’s leading social media apps, has partnered with Stardreams Global Entertainment for the promotion of female musicians in Pakistan. Likee has signed up as the official partner for DIVA Pakistan, the first-ever musical program dedicated to females providing the unsung voices in the country, a stage to showcase their talents to the world. Season 1 of DIVA Pakistan will launch in Summer 2022 and will contain 8 tracks from emerging vocalists across the nation.
Women are rapidly rising through the ranks in society and redefining a lot of domains be it in the corporate circle or the entertainment industry. Social media and short video sharing platforms in particular are providing them with an extensive opportunity today, to promote their talents that would otherwise remain hidden for the lack of relevant resources. Through its partnership with DIVA Pakistan, Likee will empower budding female musicians from all over Pakistan to have the spotlight they deserve and make a better living amid the COVID-19 pandemic. DIVA Pakistan will have official handles on the Likee app while a 7-day promotion will also run on the feature page, in-app to give relevant exposure to the musicians and the event. The 8 tracks being released in Season 1 will be around 15 minutes each with a 5-6-minute background story of the singer followed by the original solo track.
Commenting on the development, Likee Representative stated: “At Likee, we’ve always focused on creating unique opportunities and innovative avenues for hidden talents to emerge. From comedy to drama and now music, we are revolutionizing various segments to level the playing field for the masses no matter what background or area they belong to. We are delighted for this partnership with DIVA Pakistan, an event that is the first of its kind in the country and hope that it will open more paths for women to grow and highlight their talents.”
Usman Yusuf, CEO of Stardreamz Global Entertainment said,“My purpose oflaunching Diva Pakistan is to create a platform which can assist upcoming female vocalists, showcase their talents to a global audience. Likee as one of the leading short video platforms is doing interesting work in Pakistan and we see the importance as well so we are truly excited for this collaboration.”
Likee has emerged as one of the most popular short video sharing platforms in Pakistan within a short time span. The application is reforming many of the industries for youth in the country.