JS Bank has received the Customer Experience Innovation of the Year award for its Connected Digital Ecosystem at the Asian Experience Awards 2026, organised by Singapore based Asian Business Review.

The award recognises JS Bank’s approach to customer experience through its connected digital platforms, including the JS Mobile App, JS Bot on WhatsApp Banking and Zindigi. The awards are assessed by an independent panel of industry professionals and recognise customer experience initiatives across Asia.

JS Bank’s digital ecosystem brings together mobile banking, WhatsApp banking and AI enabled services to make everyday banking simpler and more accessible. JS Bot allows customers to access banking services through WhatsApp, while JSense, Pakistan’s first in app AI banking assistant, helps customers navigate banking services through conversational interactions.

The Asian Experience Awards recognise organisations across Asia for their work in delivering customer experiences across industries. The award adds to JS Bank’s international recognition for its digital banking and customer experience initiatives.

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