Lahore (Muhammad Yasir) JS Bank Ltd is one of the fastest growing banks in Pakistan, with 360 branches in 180 cities. With the objective of creating a differentiation in the digital and consumer banking space, the Bank has recently entered into a multi-dimensional agreement with the world’s leader in digital payments – Visa. This partnership with Visa showcases JS Bank’s resolve to bring forth new ways to pay via innovative solutions beyond the standard service menu existing in Pakistan.
Traditionally the Credit cards market in Pakistan has been segment driven and JS Bank with its large network aims at extending the foot-print, making it easy to access credit by those who need it. In this journey, Visa with its global experience and scale, will assist JS Bank in launching new and innovative payment solutions in the local market, with the intention of creating a paradigm shift in how regular payments are looked at. The focus will be on bringing to the market, innovations like contactless mobile and QR based payments and taking measures towards making the ecommerce transaction experience more convenient.
Commenting on the new partnership, Kamran Jafar, Deputy CEO JS Bank, said “This partnership will ultimately benefit the customers at large and our objective is to make innovation a constant feature, to develop, faster and more convenient ways to transact.” Babbar Wajid, Business Head Consumer Banking and Product Development, added “We consider Visa as our strategic partner and the common vision that we share further strengthens our resolve towards contributing in changing the payment landscape in Pakistan.”
Kamil Khan, Visa’s Country Manager Pakistan & Afghanistan, said: “Through our partnership with JS Bank, consumers in Pakistan will have the opportunity to enjoy the latest in digital payment innovation that deliver the seamless, secure and rewarding payment experiences that our cardholders not only increasingly seek and expect from us but also deserve.”