Lahore (Muhammad Yasir) Himalaya, a leading health and wellness company, and a pioneer in herbal personal care products, has announced critically-acclaimed Pakistani actress, Ayeza Khan, as the new brand ambassador for its “Purifying Neem Face Wash” – the brand’s flagship product – during its new TVC launch ceremony held in Karachi. The new TV commercial seeks to educate young consumers about how Himalaya Purifying Neem Face Wash, with its soap-free formulation, helps solve skin problems like pimples.
“It is a known fact that pimples are a common problem faced by most teenagers and can often leave their marks on the skin. Our research shows that in Pakistan, , soap is still predominantly used for daily face cleansing which does more harm than good to the skin. Being one of the oldest brands advocating the use of safe and natural skincare products, Himalaya has always strived to create high-quality, gentle products. Through our campaign, we want to drive the message of how Himalaya Neem Facewash, with its unique blend of Neem and Turmeric, known for their anti-bacterial and anti-inflammatory properties, is a safe and effective way of overcoming pimple problems. It is trusted by millions of consumers world-over and is the highest selling Face Wash in many countries,” said Rehan Ahmed, General Manager, Himalaya Dubai.
The brand has partnered with popular Pakistani actress, Ayeza Khan, for this new campaign. Ayeza, who is an A-list celebrity, is also a style icon and role model for many youngsters around the country with more than 8 million followers on social media. The campaign shows Ayeza advising a young lady to switch to Neem Face Wash for a pimple-free glow.
Ayeza Khan, who was also present at the ceremony added, “The constant humid weather of Pakistan causes problems of oily skin and pimples regularly and is a common concern for all of us. Many youngsters in our society still use soaps but this may actually aggravate the pimple problem. Taking the role of Brand Ambassador for Himalaya, I look forward to creating awareness in our younger generation about understanding their skin and the care needed to have a clear and problem free skin.”
‘Pimples Hai To Soap Nahi, Sirf Himalaya Neem Face Wash Hi Hai Sahi’ – with this tagline of the campaign, the brand emphasizes on the usage of their Neem Face Wash to fight against pimples. It is a leading Face Wash product globally and is specially formulated with Neem and Turmeric that helps remove excess oil & impurities from the skin without over-drying it, leaving a clear, problem-free skin.
The brand plans to run a mega campaign round the year, which will include a series of television commercials, digital campaigns and on-ground activations.