Pakistan (Muhammad Yasir) MINISO, a global lifestyle brand that has taken the Pakistani market by storm, has announced teaming up with JOMO – one of Pakistan’s fastest and most trusted e-commerce destination. The partnership gives JOMO.pk the online distribution rights for MINISO’s lifestyle and fashion products – including its very popular licensed Marvel toys and accessories.
MINISO has rapidly expanded to more than 70 retail locations in Pakistan since its launch in 2017. The brand offers consumers visually pleasing, user-friendly, and high-quality lifestyle products. Bags & accessories, electronics & appliances, cosmetics, scented products, stationary & gifts, toys, textile, household items, skincare & cleansing, makeup tools and health & beauty are the eleven category pavilions that they cover. MINISO regularly co-partners with popular brands such as the Bare Bear, Adventure Awaits, Coca-Cola, Mickey Mouse, Pink Panther, Disney and the Marvel series to delight its Gen Z customers and encourage “interest-based consumption.”
“This is a milestone partnership, where a global retail giant like MINISO has shown trust in JOMO to expand its online reach in Pakistan. This collaboration will not just offer our customer-base a whole new range of products across the lifestyle portfolio, but will further cement JOMO’s position as the most preferred and trusted online commerce platform in the country.” – commented Ali Khan-Bajauri, CEO and Co-founder, JOMO Technologies at the signing ceremony at Jomo Office in Lahore.
“We’re very happy to partner with JOMO to extend our reach to masses in Pakistan and be more accessible where we don’t have MINISO stores” – a statement said.
Miniso products go live on Jomo.pk in September, coinciding with Miniso’s 5th Anniversary in Pakistan.