Lahore (Nut Desk)
Easypaisa, Pakistan’s No. 1 Payments App has revolutionized sending money to any CNIC number across the country. Users can transfer funds instantly and conveniently to any CNIC number across Pakistan anytime, anywhere, even to people who do not have a bank account. With the largest retailer footprint of more than 189,000 registered agents across the country, Easypaisa is the pioneer of introducing peer-to-peer OTC payments in Pakistan, the first step of banking innovation. With Easypaisa, users can transfer money to any valid CNIC irrespective of whether the person at the receiving end has an Easypaisa account or not.
The receiver can easily withdraw funds through Easypaisa’s widespread agent network of over 189,000 registered agents across Pakistan, or alternatively signup on the Easypaisa App, create an account within minutes and utilize the funds through 50 + use cases available on the platform. Easypaisa has launched a very relatable campaign on situations where money transfer becomes an absolute necessity especially when people do not have convenient modes of access to funds available to them. The DVC shows a story of a domestic staff who has ended up in his village and wants emergency funds- received from his employer.
Employer tries to get the funds to his staff but is unable to because the receiver does not have an active bank account. Finally, the employer asks his staff to share his CNIC number, he then transfers money to his staff’s cnic via the Easypaisa App, through which funds are received instantly.
The domestic staff is then seen thanking his boss. Easypaisa’s core payment feature, Mobile Account to CNIC payments use case has been beautifully depicted in this DVC. After leading the way in Pakistan’s digital payments landscape, Easypaisa continues to create an immersive experience for its users through creative and out-of-the-box advertising.
