Attention Span Drops Down to Eight Seconds, Pakistani Youth Effected by Digital Transition.
Islamabad (Muhammad Yasir) Pakistan’s distinguished media expert and strategist, Amir Jahangir, discussed the evolution of Pakistani media during a webinar. The session discussed that the evolution of media in Pakistan is not just a result of technical inventions but also a process of invention and social institutionalizing. The speaker explained the process of social nationalization as the discovery of new communication possibilities in public and private spheres while the media adopts and formats. The session was organized by DHA Suffa University’s Professional Development Center in collaboration with TechSaeein.com. The presentation made by Mr. Jahangir can be accessed and downloaded from Here.
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Speaking on the session for the Professional Development Center (PDC) , Farhat Umar, Director of the center said, that through such seminars DHA Suffa University hopes to encourage continuous skill enhancement across faculty, administration, students and society at large since it is the need of today’s knowledge-based economy. Such webinars led by industry thought leaders like Amir Jahangir, Co-Founder and Chief Executive Officer, Rinsta Technologies, help with valuable idea recognition, incubation of new ideas and partnerships between industry and academia, which is imperative for the success of any economy.
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Amir Jahangir described evolution as the process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state. He elaborated on already happening workflow disruptions as a result of media evolution in Pakistan. He said that streamlining workflows, automating mundane tasks, crunching more data, digging out insights and generating additional outputs is the need of this time. It is anticipated that journalists will start serving as editorial gatekeepers while producing more complex and qualitative work, following the AI enabled newsrooms. Mr. Jahangir also explained that since, 2000 the mobile revolution has impacted greatly on the attention span of the young people, while the attention span has reduced to Eight seconds only, however, the ability to do multitask has improved many folds as well.
Speaking at the webinar, Mohsin Iqbal, Chief Operating Officer for Tech Saeein, informed the participants that Tech Saeein and DHA Suffa University are working together to focus the attention of our young people, budding entrepreneurs and business leaders, on evolving industries, emergence of tech-based industries, the professional expertise required in tomorrow’s workforce and the emerging entrepreneurial opportunities in a post COVID-19 era.
Amir Jahangir is a leading strategic communication & public policy professional. He was honoured as the Young Global Leader by the World Economic Forum for his work on development initiatives to improve the state of media and governance. He is the Co-founder & CEO of RINSTRA.com; Pakistan’s first digital platform for content creators. He leads Mishal Pakistan; a country partner institute of Future of Economic Progress System Initiative, World Economic Forum. He has served as an Advisor to the Stanford Center of Innovation & Communication, Stanford University on Journalism & Media. The Festival of Media, Valencia ranked him among top 10 most influential media personalities in the world. At the age of 31, Jahangir was the youngest CEO for any CNBC franchise in the world. He is an alumnus of the Harvard Kennedy School and the National Defense University, Islamabad on National & International Security. Jahangir has been trained as a public policy professional from Harvard, Yale, MIT, Tufts and the Lee Kuan Yew School of Public Policy of the National University of Singapore. He is a frequent speaker at the World Economic Forum, World Bank, Harvard, Stanford, BBC College of Journalism and other research institutions.
Tech Saeein is an online mall, which create a shopping experience with multiple options that caters to students and businesses alike. It is the brain-child of three veterans from Information Technology, Banking and FinTech, individually having over three decades of highest-level management experience of their fields. The thought process behind creating a Premium-Online store was to provide a One-Stop-Shop for those Quality Seeker who despite their extensive efforts couldn’t find the right gadget in the market. Tech Saeein aspires to become “First Choice” of the Quality Seekers, not only in the field of Technology gadgets, but also Quality Paper, Consumables and Accessories.
DHA Suffa University (DSU), was established in the year 2012. DSU has systematically taken giant strides to become the institution of choice in Pakistan. DSU not only helps to expand the mental faculties of individuals but also transforms them into more open-minded, accepting and involved citizens. With a vision to move forward, DSU is becoming a globally recognized institution of higher education and research by extending the frontiers of knowledge and contributing towards grooming the scholars of tomorrow. From the expansion of infrastructure to the development of technology, revamping of curricula to the formation of pedagogy, addition of foreign qualified faculty to the international collaborations multi face, DSU has been committed to provide well-equipped engineers, computer scientists, entrepreneurs and corporate leaders.
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRINSTRA. RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe. RINSTRA was floated as an idea at the DICE Foundation, USA’s annual meeting, where committed Pakistanis in North America and Europe felt the need to start a digital platform that can create opportunity for Pakistani storytellers to have Pakistan’s narrative in the global content stream.