Daraz opens Pitch Fest to uplift rising brands in South Asia at 11.11

Lahore (Muhammad Yasir) Daraz Group, opens the ‘Pitch Fest’ 2021 for its upcoming 11.11 sale. The Daraz Online shopping platform, which ranks number 1 across Pakistan, Bangladesh, Sri Lanka, Nepal & Myanmar with a monthly user base of more than 15 Million, has opened the mega sale event for rising brands in South Asia.

Pitch Fest opens the floor for long-tail brands to participate and enjoy the Daraz advantage. With access to cutting edge technology, seller management, engagement tools and real time business updates, Daraz aims to uplift local businesses in the post COVID world. 45% of customers who shopped predominantly offline have started buying online due to the pandemic which has opened up new doors of opportunities for sellers to capitalize on the online audience and sell online in Pakistan.

Based on historic data, Daraz’s platform has seen the highest traffic in the month of November and orders have seen a growth of up to 250%. Our aim with Pitch Fest is to ensure we support our brands and open up the widely available mega sale market for them. A Facebook survey shows that that 86% of online customers shop online during mega sales and some of the key insights indicate that openness to trying new brands increases exponentially. This is a key opportunity for new brands to establish their brand equity as part of their long-term strategy.

Eligible brands can register to pitch their products to Daraz’s expert panel to receive valuable advice on how to grow their business in respective markets. Selected entrants will be fast-tracked and launched on DarazMall. Brands that are selected to participate will receive hands-on advice from theDarazMall team, and their products will be featured on the marketplace during the shopping festival.

All brands that apply, regardless of whether they are selected for fast tracking, will receive a 1-2-1 consultation with Daraz’s experts. The feedback will be specifically tailored to each brand to allow them to consider ways to adapt their business to expand in their markets in the future.

Imran Saleem, Group Vice President – Commercial at Daraz said: “Every year, the existing customers’ readiness to try new products and brands has always been a key attraction for sellers to participate in mega campaigns. This is, of course, in addition to the influx of new customers trying their hand at online shopping for the first-time during events like 11.11”.

He further added: “This not only helps us in bringing a wider variety of assortment to customers, but it also gives the opportunities for brands to build new habits and loyalty. The changing dynamics of the industry are no longer about launching promotions, but to create and establish opportunities to drive brand awareness.”

Brands selected from the ‘Pitch Fest’ will be fast-tracked and launched on DarazMall, which offers 100% Genuine Products of the trusted brands with an easy 14-day return policy. With the brands adapting to the latest digital strategy in the pandemic, Daraz’s ‘Pitch Fest’ can help brands create their online presence.

To register, please fill out this form: https://docs.google.com/forms/d/e/1FAIpQLSe9UJG5KxFmqE39flwMIoSZjxh_IcXzKzjqgwBR0BUO5Rvu3A/viewform