Pakistan (Muhammad Yasir) Daraz, Pakistan’s biggest e-commerce platform and number one shopping app, is gearing up for 11.11, the coveted online shopping festival that has grown to become the largest sale of the year in the country. Since its inception in 2018, consumers anticipate the 11.11 sale to fulfil their shopping needs, and benefit through saving from the plethora of discounts, deals and mega prizes. With inflation at an all-time high in the country and consumers struggling to maintain their standard of living, the 11.11 sale becomes the perfect solution for them to make bulk essentials and high involvement purchases due to the best prices guaranteed by Daraz.
“Since the past four years, 11.11 has been not only Daraz’s largest campaign of the year but also the country’s biggest sale event. This year especially we have put together the biggest assortment and deals in collaboration with our partners, which would provide our consumers with the best prices guaranteed. At a time where inflation is affecting every Pakistani, the Daraz 11.11 sale is the perfect place for them to make all their purchases while getting to save significantly. Our team has been working all year round to introduce further improvements and new initiatives in our ecosystem, which has increased our capacity to cater to an even larger user base which we are anticipating this year.” stated Ehsan Saya, Managing Director, Daraz Pakistan.
This year, 11.11 will be featuring the highest average discount amount across all categories, assortment of 16.3 million products, participation from 971 Daraz Mall brands and 18,000+ marketplace sellers. The total worth of discounts being offered is PKR 50 crores. Mega Deals will be live on the platform from the beginning of November, to allow consumers to browse through and Add to Cart prior to 11.11 going live. Moreover, users opting to pay through their bank cards will receive additional discounts, for which Daraz has partnered with 15 banks and payment partners including HBL and Visa. The biggest consumer brands of the country have partnered with the platform to make 11.11 bigger than ever. These include Unilever, P&G, Reckitt, L’Oreal, Haier, Dawlance, OPPO, Infinix, Moltyfoam, Sapphire and many more. All orders are with a guaranteed 7 days return policy, and same day delivery for customers opting for Express Delivery. TCS has partnered for subsidized shipping rates for this event. The sale will go on from 11th till 21st November.
In order to prepare for the grand event, this year Daraz launched the country’s first-ever Smart Distribution Centres that have increased their capacity to be able to deliver a million parcels a day, added two new warehouses in Karachi and Lahore, included over 20 Logistics Marketplace Partners and introduced Authorized Daraz Logistics Partners in several semi-urban cities to ensure consumers receive a smooth shopping experience. The company’s total operations staff across Pakistan has crossed 6,000 to provide support for deliveries of orders. Daraz Advertising Solutions was also launched prior to 11.11, which offers sellers sponsored search solutions. With this state-of-the-art tool and technology, sellers will be able to increase traffic to their store, increase engagement with their products, and boost their sales. Last year, Daraz recorded sales worth 66 crore in the first one hour of 11.11, which set a new benchmark for e-commerce in the country. This year, the platform is aiming to surpass these numbers.