Lahore (Muhammad Yasir) Tapping into the potential markets of Pakistan and Afghanistan and further strengthening its strong hold in the Asian continent, Cicero & Bernay Public Relations (C&B), a leading, independent UAE-based PR firm, has furthered its global reach by foraying into the two countries with Bashir Mraish Consultancy (BMC).
The latest expansion is a result of C&B’s efforts to fortify its network of partners and communication experts across the globe and establish 35 offices by the end of 2020. The new expansion adds to the list of markets that C&B has recently expanded into within Europe, Russia, and the USA.
With 12-years of experience in the PR and communications domain across Middle East and Asia, BMC operates with a special and intricate knowledge of the industries in Pakistan and Afghanistan along with regional markets like Iraq, Syria, and Jordan. The consultancy offers various services to manage perception and brand image with the use of latest technological and digital tools, while working with a number of prestigious clients including United States Agency For International Development (UASID), Save The Children, and HP, to name a few.
Tariq Al-Sharabi, Managing Director of Cicero & Bernay, commented, “Asia is an important market for our stakeholders and a presence in Pakistan and Afghanistan has further opened that space for us. As part of our ongoing plans of exploring new markets and expanding our footprint across the world by offering PR and digital solutions to our clients, this new expansion will facilitate in setting even higher standards and wider offerings for us.”
“BMC, with its expertise and reach, will help us broaden our influence and present us with a valuable opportunity to increase the reach of our clients into the Asian market,” she added.
Bashir Mraish, CEO of BMC, said, “As an established player in the Pakistan and Afghanistan markets, we are extremely pleased to partner with C&B. This new association is in mutual interest and will benefit both the parties and their clients who would be seeking international influence and exposure in their communication needs.”
It is notable that C&B studies, audits, and evaluates various local independent agencies across the globe – in terms of client portfolio, communications, online presence, case studies, testimonials, awards won, and organisational culture — to form strategic partnerships to expand its network in order to benefit both the clients and the new affiliates.