Karachi (Muhammad Yasir) Pakistan’s favorite biscuit brand, Bisconni has launched their latest CSR campaign in celebration of World Children’s Day and it is truly remarkable.
According to Wafaqi Mohtasib Pakistan, between 4 to 8 million people in Pakistan are disabled among which 45% are children. As part of its “Complete Others” CSR campaign, Bisconni has undertaken an initiative to donate prosthetics to specially-abled kids of our country. This campaign was carried out in collaboration with Bionik.org that designed exclusive bionic arms for these kids, bringing a new ray of sunshine in their lives. Bionic arms work by picking up signals from a user’s muscles and the bionic hand is controlled by tensing the same muscles which are used to open and close a biological hand.
Moreover, Bisconni will soon be launching a limited-edition pack on the purchase of which Rs. 1 will be donated to the cause. This way people from all over the nation will be able to participate and contribute to the cause. This effort will be further amplified via a social media campaign where they are inviting prominent blogger, influencers & publications as well as the general audience to show their love and support for the cause and pledge to #CompleteOthers.
GM Marketing of Bisconni, Mr. Sabir Godil said “I take pride in announcing that team Bisconni has initiated a life-changing project to bring smiles on many faces. This children’s day, we’ve pledged to help kids achieve their dreams by giving them a present of Bionik arms. We at Bisconni are inspired by the sheer determination these children show in their daily lives and are absolutely thrilled to be a part of their special world.”
Bisconni as a brand has always taken positive measures and initiatives and established a strong footprint in the market. This initiative is the beginning of a wonderful movement and we hope to see a lot more in the future.