Lahore (Muhammad Yasir) Alfalah GHP Investment Management Limited has made investing in mutual funds simpler and more convenient for its users with a seamless digital onboarding process. The newly introduced platform allows customers to open an Investments Account online, cutting the hassle of visiting bank branches and filling out manual forms for the process.
Mutual funds are one of the preferred sources of investments for various individuals and organisations across the country. Alfalah Investments, citing increased demand and a growing shift towards digitization of conventional processes, has introduced a user-friendly online account opening portal where customers can sign up simply and submit all required documents to begin their investment journey with the institution. Individuals can open an account with as low as PKR 500 and choose from a range of mutual funds that fall between very low and high risk categories based on their requirements.
Commenting on the development, Alfalah Investments CEO, Mr Nabeel Malik, stated,“With the onset of the COVID-19 pandemic, the world is rapidly embracing digitized processes and infrastructures especially with respect to their financial needs. At Alfalah Investments, we are always at the forefront of introducing convenient solutions for our most valued customers making it easier for them to enjoy a diverse range of financial services anywhere and at anytime. We believe Alfalah Investments digital onboarding will be a step towards enhanced ease of access of potential investors.”
Alfalah Investments has employed the services of Idenfo Ltd, a UK-based pioneering Regtech business and leading provider of integrated solutions for onboarding. Idenfo has a strong local presence in Pakistan. It offers comprehensive platform for digital on-boarding and AML compliance solutions to all financial institutions.
Alfalah Investments is disrupting the Digital space with innovative technologies in order to facilitate its investors by working on several projects and different businesses to make technology the forefront of all their services.