JS Bank Becomes First Bank in Pakistan to Launch ‘Self-Service Banking on WhatsApp’, Yes You Read That Right
Lahore (Muhammad Yasir) Digital has changed the way people communicate and now the way they bank. JS Bank, one of Pakistan’s fastest growing banks and a trend setter in digital innovation has partnered with Infobip, a global leader in omnichannel engagement and WhatsAppBusiness solution providerto introduce the first ever self-service banking channel on WhatsApp in Pakistan.
At Launch, the channel will allow customers to explore Bank’s products and services, locate JS Bank Branches, ATMs and JCash Agents and lodge complaints.
This service is completely free to use with no registration process. To initiate a conversation, users simply need to send a message on +923487003000.WhatsApp messages are encrypted and the green badge next to the JS Bank name in the chat window ensures customers are engaging with a business’ verified account. Best of all,self-service banking channel is accessible to users anywhere around the world.
“As a customer focused bank, it’s our duty to ensure that our customers are provided with the means to carry out banking services through any channel they desire.” said BasirShamsie, President and CEO – JS Bank “We are constantly seeking new ways and opportunities to meet customers at their preferred touch points and will ensure our customers are actively engaged on WhatsApp”.
“JS Bank Digital Division is committed to providing solutions to social and economic problems, through FinTech innovation. The goal is to provide consumers with an unparalleled digital experience & providing consumers with financial solutions & services in line with their needs. Innovation like Chat Banking on WhatsApp paves the way forward for consumers to gain confidence and trust in digital transactions.”Khurram Shaikh, Chief Digital Officer – JS Bank further stated, “We will continue to develop innovative and technology-driven solutions that will enable the migration of our customers from branches to digital channelsand through the launch of industry first initiatives, JS Bank is cementing its position as an industry innovator and digital frontrunner.”
Realizing the importance of improving customer experiences within the banking sectorand with WhatsApp being user’smost preferred messaging app, Infobip, enables banks with direct access to this chat app making end user interactions convenient.
“It is a great honor for us to collaborate with such a prominent bank. We truly believe that, by offering WhatsApp as a communication channel, JS Bank is strengthening its customer relationships while demonstrating their position as a pioneer in digital innovation. Upgrading customer experience is a vital goal for all corporate entities, and we are thrilled that JS Bank is one of the first banks in Pakistan that recognized this shift to customer-centricity by elevating their communications experience with WhatsApp Business Solutions.” said Guray Ozturk, the Company Secretary of Infobip Pakistan.
By offering customers to interact via one of the most popular chat apps in Pakistan, JS Bank has taken another step towards service excellence.