Bulgaria – Mediators Private Limited – MPL, Pakistan’s pioneer Public Relations Consultancy won the prestigious IPRA Golden World Awards 2017 in the Healthcare – Agency – Category at a ceremony held in Sofia. The award was received by the Mediators Managing Director Dr. Samia Babar.
This award is given by the International Public Relations Association – IPRA after inviting entries from all over the world. A jury of world renowned PR practitioners decides about the winners from the many entries received by them. It is the first time that there was an entry from Pakistan and we appreciate the work that is being done to eradicate a dreaded disease, commented a senior IPRA member.
MPL was also honored with the IPRA Global Contribution Award. This is given annually for the campaign that best meets one of the UN’s 17 sustainable development goals. The award directly addressed SDG 3 to ensure healthy lives and aligned with the goals of the United Nations, which is why it was judged a winner said a member of the jury. It may be mentioned here that IPRA is recognised by the United Nations as the PR practitioners’ association.
The awards were given for a courageous campaign the ‘Students Movement Against Childhood Diseases – SMACD’ strategised and implemented for unicef by Mediators to combat polio and childhood diseases in Pakistan.
Mediators would be turning 30 in 2018. And is an affiliate of Burson Marsteller a leading global PR company which is a part of the WPP group.
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations.
The International Public Relations Association, is the leading global network for Public Relations professionals. It aims to further the development of open communication and the ethical practice of public relations. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practiced.